World Breastfeeding Week 2012

Today begins World Breastfeeding Week 2012. WBW is celebrated every year from August 1st-7th in more than 170 countries to encourage breastfeeding and improve the health of babies around the world. Canada also has a National Breastfeeding Week in October.

The first World Breastfeeding Week (WBW) campaign had the theme: “Baby-Friendly Hospital Initiative” which began 20 years ago by the World Alliance for Breastfeeding. As seen on the WBW website, found [here], they are currently looking to the future to see what more can be done to support women to feed and care for of their children.

The most well-known support network for breastfeeding women is La Leche League. They are an international nonprofit organization that promotes breastfeeding and connects mothers in order to offer mother-to-mother support. La Leche is global and available in most countries. If you would like nursing support, try talking to your local La Leche League or midwifery office.

The WBW 2012 Objectives are:

  1. To recall what has happened in the past 20 years on infant and young child feeding (IYCF).
  2. To celebrate successes and achievements nationally, regionally and globally and showcase national work at global level.
  3. To assess the status of implementation of the Global Strategy for Infant and Young Child Feeding (GS).
  4. To call for action to bridge the remaining gaps in policy and programmes on breastfeeding and IYCF.
  5. To draw public attention on the state of policy and programmes on breastfeeding and IYC

What is the Global Strategy?

“The World Health Organisation (WHO) and the United Nations Children’s Fund (UNICEF) jointly developed and launched the Global Strategy for Infant and Young Child Feeding (GS) in 2002 reaffirming the four Innocenti targets set in 1995, and setting additional targets. The GS has identified a clear need for optimal infant feeding practices in reducing malnutrition as well as poverty. It is based on a human rights approach and calls for the development of comprehensive national policies on infant and young child feeding. It provides guidance on how to protect, promote and support exclusive breastfeeding for first six months, and continued breastfeeding for two years or beyond together with adequate, appropriate and indigenous complementary feeding starting from the age of six months.”

What to be a part of this imitative? You can make a pledge to them [here] and you can also spread the word!

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